Moschino and art, this time 80s style…once again love at first sight.
It’s a story that starts from afar, that of the union between art and fashion carried out by the Maison Moschino. A total love that celebrates beauty, inventiveness, and creativity. It all began with Franco Moschino, a master of that irreverent and insubordinate style that awakened the senses of a fashion world maybe too self-celebrating at the time.
It was the 80s, those of the second Italian economic boom, of the “Milan to drink” and of the fashion designers who signed practically everything with their logos, from cars to perfumes, from umbrellas to, of course, the clothes on catwalk. Those were the years in which Made in Italy fashion was synonymous with success, richness, extreme luxury and especially elegance. A golden period in which being a fashion designer always meant being practically perfect.
Then came Franco Moschino, with the ironic eyes of a child in an adult body, creativity to spare, a great desire to change the fashion system using intelligence, inspiration and sense of humor, to use fashion not only to sell and to create clothing products but above all to communicate and, why not, to protest and send important messages.
A fashion designer who revolutionized Italian fashion forever, managing to be glamorous with immense lightness and to bring practically everything on the catwalk, from teddy bears to Magritte's works of art, in a celebration everything was Pop, from culture to society and of course to art.
To follow in the footsteps, or rather the spirit of Franco, after Rossella Jardini's twenty years of great work, the brand needed another irreverent genius like Jeremy Scott, an American fashion designer who became a style icon in the early 2000s and at the helm of the Moschino maison from since 2013.
From his very first fashion show for the fashion house (how can we forget the irreverent quotes to Mac Donald’s and Sponge Bob?), and in subsequent collections that have revitalized the Pop imagery at 360 °, Jeremy Scott has shown that he is not afraid of any kind of theme, of being guided by the wildest imagination in pursuing the inspiration of the Moschino collections.
And here we are to the present day. At the last fashion show seen on June 19th at the former Macchi’s Foundry. The new men's fashion collection designed by Jeremy Scott for Moschino is inspired by art, a theme so dear to Franco, and brings to the fore a little-known character, Tony Viramontes. An artist, photographer and fashion illustrator among the most loved by glossy magazines around the world, but also a friend of many 80s superstars and a frequenter of the international jet set in the New York clubbing environment of those years.
Line, trait, color, character, sensuality. These are the distinctive and iconic elements of Tony Viramontes’ works from which Jeremy Scott draws inspiration for his new collection dedicated to a very modern, young, bold and captivating man. The designer looks at Viramontes' most eclectic and recognizable works, from fashion illustrations to the artist's contribution to The Face magazine and the Buffalo movement created by Ray Petry, but above all he reinterprets his life, his identity and the environment in which Viramontes lived.
And so the American designer catapults us back into the magnificent and crazy 80s of the international club scene in New York, showing us the sequins and vinyl of the most eye-catching suits, bringing on catwalk bold young people who look like real superstars.
The men's suits become covered in silver sequins like the thousand mirrors of the disco balls, the more tailored jackets are lashed by the color and the sketched lines, the formal look is lightened by unusual combinations such as sarong skirts and Bermuda shorts, while the more sporty jackets have the contemporary and more aggressive look given by combat boots and crop tops that show the young beauty of male bodies.
Color is the absolute protagonist of this collection, but color as an artist, a painter, understands it. Not only printed and colored fabric therefore, but real artistic interventions, sketched lines and impromptu gestures that make these garments absolutely extraordinary and incredibly iconic.
Large faces that look with mischievous eyes, sharp lines and free brushstrokes that cross the garments underlining their structure, backgrounds of solid and lively colors deliberately toned in more subdued shades, color-block effects, faded checks and photocopy-style prints.
The designer plays with overlaps and lengths, in a contemporary mix which, while maintaining the Made in Italy tailoring tradition of the Moschino brand, enlivens its spirit and makes this menswear collection absolutely attractive for the very young generations of brand’s fans.
From the shaded and graffiti-style sweatshirt, to the short and close-fitting Bermuda pants, to the trousers with a very low crotch and the extraordinary skirts proposed as a new outfit, from the puffed eighties-style bomber jackets to the many structured blazers, from caps to long vinyl gloves, there are many garments and accessories that men will surely love at first sight.